Our Story

The Hardwood Mall “We Love Hardwood”™

The Hardwood Mall is the fruit of sixty years of love for the incredible beauty and functionality of our renewable hardwood resource. Now embracing the third generation of the Hepler family.

Clinton Hepler was one of that last surviving “old time” lumbermen in the heart of the Appalachian hardwood forests of northwestern Pennsylvania.



Buying into Seneca Hardwood Lumber Co. in 1960 he built the company into a flourishing regional supplier of the finest quality hardwood moldings, dimensional lumber, and specialty millwork products. One of his favorite “tongue in cheek” sayings was, “Were not perfect but we are the best there is.”

The 1980’s and 90’s saw the development of a national network of distributors and the addition of a new facility dedicated to the production of specialty flooring products. Over the years the acquisition of prime hardwood timber tracts and the purchase of a state-of-the art band sawmill  vertically integrates us from the forest to your home.


With seven production lines we are able to respond to the most demanding product specifications within a surprisingly short lead time.


The culmination of the efforts in the 80’s, 90’s and 00’s is The Hardwood Mall. With over 20,000SF of retail space, and 15 different rooms all with spectacular floors, trim and molding, The Hardwood Mall is the final piece needed to complete our journey from the log to the finished product, be it Flooring, Molding, Furniture or Much More.